oaktonhokie wrote:We'll have to wait and see if it's bad business.
Black people will REALLY care about this. They will REALLY support it.
White people are not allowed to be offended and after about thirty seconds of "WTF..." won't care.
It's stupid, it's divisive, it's anti cop.
It's part of the socialist agenda. So...?
This was probably done by P&G's President for diversity and inclusion. He/she/it wanted to be relevant. So the price P&G had to pay to show its respect for diversity was several million dollars to produce this garbage run it on tv.
And the industry will give them an award...i'll betcha...and their president for diversity and inclusion will get a little trophy at the next advertisers' awards ceremony.
And the beat goes on....
HokieJoe wrote:
USN_Hokie wrote:
RiverguyVT wrote:Oh, I dunno.
It is an ad. It is designed to evoke emotions, and it does.
Effective, IMHO.
It's offensive to a large percentage of the population. In what world is that effective?
It's bad business.
it all hinges on what percentage of P&G products are accepted by BET cards.
You guys think that cleaning, hygiene, and baby products are minority products? OK....
I used the word percentage for a reason. But yes, brand use often breaks down by demographics. They obviously believed making such an inflammatory video would bolster sales by blacks and white guilters.
oaktonhokie wrote:We'll have to wait and see if it's bad business.
Black people will REALLY care about this. They will REALLY support it.
White people are not allowed to be offended and after about thirty seconds of "WTF..." won't care.
It's stupid, it's divisive, it's anti cop.
It's part of the socialist agenda. So...?
This was probably done by P&G's President for diversity and inclusion. He/she/it wanted to be relevant. So the price P&G had to pay to show its respect for diversity was several million dollars to produce this garbage run it on tv.
And the industry will give them an award...i'll betcha...and their president for diversity and inclusion will get a little trophy at the next advertisers' awards ceremony.
And the beat goes on....
HokieJoe wrote:
It's bad business.
it all hinges on what percentage of P&G products are accepted by BET cards.
You guys think that cleaning, hygiene, and baby products are minority products? OK....
I used the word percentage for a reason. But yes, brand use often breaks down by demographics. They obviously believed making such an inflammatory video would bolster sales by blacks and white guilters.
oaktonhokie wrote:We'll have to wait and see if it's bad business.
Black people will REALLY care about this. They will REALLY support it.
White people are not allowed to be offended and after about thirty seconds of "WTF..." won't care.
It's stupid, it's divisive, it's anti cop.
It's part of the socialist agenda. So...?
This was probably done by P&G's President for diversity and inclusion. He/she/it wanted to be relevant. So the price P&G had to pay to show its respect for diversity was several million dollars to produce this garbage run it on tv.
And the industry will give them an award...i'll betcha...and their president for diversity and inclusion will get a little trophy at the next advertisers' awards ceremony.
And the beat goes on....
HokieJoe wrote:
It's bad business.
it all hinges on what percentage of P&G products are accepted by BET cards.
You guys think that cleaning, hygiene, and baby products are minority products? OK....
I used the word percentage for a reason. But yes, brand use often breaks down by demographics. They obviously believed making such an inflammatory video would bolster sales by blacks and white guilters.
RiverguyVT wrote:Oh, I dunno.
It is an ad. It is designed to evoke emotions, and it does.
Effective, IMHO.
It's offensive to a large percentage of the population. In what world is that effective?
It isn't offensive to a large enough percent to offset the number whole will find it appealing or neutral.
Think so? I don't think the tides have turned so that blame whitie is prevalent. The people pushing that crap lost the last couple elections, with black guy Obama being the notable exception.
oaktonhokie wrote:We'll have to wait and see if it's bad business.
Black people will REALLY care about this. They will REALLY support it.
White people are not allowed to be offended and after about thirty seconds of "WTF..." won't care.
It's stupid, it's divisive, it's anti cop.
It's part of the socialist agenda. So...?
This was probably done by P&G's President for diversity and inclusion. He/she/it wanted to be relevant. So the price P&G had to pay to show its respect for diversity was several million dollars to produce this garbage run it on tv.
And the industry will give them an award...i'll betcha...and their president for diversity and inclusion will get a little trophy at the next advertisers' awards ceremony.
And the beat goes on....
HokieJoe wrote:
USN_Hokie wrote:
RiverguyVT wrote:Oh, I dunno.
It is an ad. It is designed to evoke emotions, and it does.
Effective, IMHO.
It's offensive to a large percentage of the population. In what world is that effective?
It's bad business.
it all hinges on what percentage of P&G products are accepted by BET cards.
You guys think that cleaning, hygiene, and baby products are minority products? OK....
1/3 of their sales are beauty and grooming products.
RiverguyVT wrote:Oh, I dunno.
It is an ad. It is designed to evoke emotions, and it does.
Effective, IMHO.
It's offensive to a large percentage of the population. In what world is that effective?
It isn't offensive to a large enough percent to offset the number whole will find it appealing or neutral.
Oh, that's definitely their gamble. I think they have an out of touch group of millennial SJWs running their marketing who don't know wtf they're doing, myself.
RiverguyVT wrote:Oh, I dunno.
It is an ad. It is designed to evoke emotions, and it does.
Effective, IMHO.
It's offensive to a large percentage of the population. In what world is that effective?
It isn't offensive to a large enough percent to offset the number whole will find it appealing or neutral.
Oh, that's definitely their gamble. I think they have an out of touch group of millennial SJWs running their marketing who don't know wtf they're doing, myself.
Haven't looked at this video, but I think your white nationalism makes you are overly sensitive about these issues so to form any sort of benchmark in 2017. People like you like to be pissed because it's not 1952. Can't do much for that, so you are ignored.
With their Cap’n and Chief Intelligence Officer having deserted them, River, Ham and Joe valiantly continue their whataboutismistic last stand of the DJT apology tour.
ip_law-hokie wrote:
Haven't looked at this video, but I think your white nationalism makes you are overly sensitive about these issues so to form any sort of benchmark in 2017. People like you like to be pissed because it's not 1952. Can't do much for that, so you are ignored.
There's a white nation? Is that one of the segregated race communities in NYC?
RiverguyVT wrote:Oh, I dunno.
It is an ad. It is designed to evoke emotions, and it does.
Effective, IMHO.
It's offensive to a large percentage of the population. In what world is that effective?
It isn't offensive to a large enough percent to offset the number whole will find it appealing or neutral.
Oh, that's definitely their gamble. I think they have an out of touch group of millennial SJWs running their marketing who don't know wtf they're doing, myself.
Few companies are as astute at marketing as P&G.
So I put (the dead dog) on her doorstep!
Salute the Marines
Soon we'll have planes that fly 22000 mph
"#PedoPete" = Hunter's name for his dad.
RiverguyVT wrote:Oh, I dunno.
It is an ad. It is designed to evoke emotions, and it does.
Effective, IMHO.
It's offensive to a large percentage of the population. In what world is that effective?
It isn't offensive to a large enough percent to offset the number whole will find it appealing or neutral.
Oh, that's definitely their gamble. I think they have an out of touch group of millennial SJWs running their marketing who don't know wtf they're doing, myself.
Few companies are as astute at marketing as P&G.
They are a great company. Buy and hold.
(*FTR - just placed a small limit order for PG. If it executes, I'm going to thank USN and the social rage their ad campaign has started.
Sent from my iPhone using Tapatalk
With their Cap’n and Chief Intelligence Officer having deserted them, River, Ham and Joe valiantly continue their whataboutismistic last stand of the DJT apology tour.
ip_law-hokie wrote:They are a great company. Buy and hold.
(*FTR - just placed a small limit order for PG. If it executes, I'm going to thank USN and the social rage their ad campaign has started.
I do like their dividend.
I had bought them at 70ish and sold at 90 as a part of shaking up my portfolio and trying to insulate it a bit against a possible downturn. But I do like them and would consider buying again.
ip_law-hokie wrote:They are a great company. Buy and hold.
(*FTR - just placed a small limit order for PG. If it executes, I'm going to thank USN and the social rage their ad campaign has started.
I do like their dividend.
I had bought them at 70ish and sold at 90 as a part of shaking up my portfolio and trying to insulate it a bit against a possible downturn. But I do like them and would consider buying again.
Ha! I noticed that just before placing the limit order.
I own CHD and they've also been great. One of my best picks.
It's a boring market segment, but the soap companies all seem to kill it. I'm also looking into playing Henkel somehow too, but I think they trade on a European exchange.
With their Cap’n and Chief Intelligence Officer having deserted them, River, Ham and Joe valiantly continue their whataboutismistic last stand of the DJT apology tour.
ip_law-hokie wrote:They are a great company. Buy and hold.
(*FTR - just placed a small limit order for PG. If it executes, I'm going to thank USN and the social rage their ad campaign has started.
I do like their dividend.
I had bought them at 70ish and sold at 90 as a part of shaking up my portfolio and trying to insulate it a bit against a possible downturn. But I do like them and would consider buying again.
Ha! I noticed that just before placing the limit order.
I own CHD and they've also been great. One of my best picks.
It's a boring market segment, but the soap companies all seem to kill it. I'm also looking into playing Henkel somehow too, but I think they trade on a European exchange.
I'm still wishing I would have followed Bulabs lead and bought a shiRt ton of Bitcoin. That guys rolling in it now, I'm betting.
"if you want a picture of the future, imagine a boot stamping on a human face-forever."
ip believes you can dial in a 78 year old man who suffers from deminishing mental function
oaktonhokie wrote:We'll have to wait and see if it's bad business.
Black people will REALLY care about this. They will REALLY support it.
White people are not allowed to be offended and after about thirty seconds of "WTF..." won't care.
It's stupid, it's divisive, it's anti cop.
It's part of the socialist agenda. So...?
This was probably done by P&G's President for diversity and inclusion. He/she/it wanted to be relevant. So the price P&G had to pay to show its respect for diversity was several million dollars to produce this garbage run it on tv.
And the industry will give them an award...i'll betcha...and their president for diversity and inclusion will get a little trophy at the next advertisers' awards ceremony.
And the beat goes on....
it all hinges on what percentage of P&G products are accepted by BET cards.
You guys think that cleaning, hygiene, and baby products are minority products? OK....
1/3 of their sales are beauty and grooming products.
Good point. You can add beauty and grooming products to the list of products you think are minority products!
oaktonhokie wrote:We'll have to wait and see if it's bad business.
Black people will REALLY care about this. They will REALLY support it.
White people are not allowed to be offended and after about thirty seconds of "WTF..." won't care.
It's stupid, it's divisive, it's anti cop.
It's part of the socialist agenda. So...?
This was probably done by P&G's President for diversity and inclusion. He/she/it wanted to be relevant. So the price P&G had to pay to show its respect for diversity was several million dollars to produce this garbage run it on tv.
And the industry will give them an award...i'll betcha...and their president for diversity and inclusion will get a little trophy at the next advertisers' awards ceremony.
And the beat goes on....
it all hinges on what percentage of P&G products are accepted by BET cards.
You guys think that cleaning, hygiene, and baby products are minority products? OK....
1/3 of their sales are beauty and grooming products.
Good point. You can add beauty and grooming products to the list of products you think are minority products!
That has little if anything to do with how many of those products actually sell through. What's more, I'd bet dollars to donuts that company-wide, they average 10 or less of those products on their store shelves. It's the Amazon effect.
"I predict future happiness for Americans, if they can prevent the government from wasting the labors of the people under the pretense of taking care of them." - Thomas Jefferson
USN_Hokie wrote:
1/3 of their sales are beauty and grooming products.
Good point. You can add beauty and grooming products to the list of products you think are minority products!
With the rapid expansion of racial and ethnic minorities in the U.S. over the next ten years, ethnic health and beauty care product (EHBC) marketers have a fast growing target market. During 2010, the EHBC market posted growth of nearly 13%, and during 2011 the market continued to advance at a healthy pace to reach almost $3 billion. Hispanic, African-American, and Asian population growth is far outpacing that of whites, and people of color are expected to collectively be the majority of the U.S. population as soon as 2042. New ethnic hair, skin, and cosmetics products in the United States are expected to do well, and marketers should be ramping up marketing campaigns for new products sooner rather than later.
EHBC did remarkably well during the recession compared to many consumer packaged goods categories. They continued to chart steady growth even though U.S. minorities were especially hard hit by the economic downturn. The loyalty of people of color to their HBC products kept the market on track to resume impressive growth as soon as economic conditions began to improve.
Currently, more EHBC products are being introduced. New products are addressing gaps in the product lines and meeting previously unrecognized or mis-marketed needs for people of color. The 2012 market drivers include a desire for more natural products and greater participation in HBC categories, particularly for men of color. There has been a surge of innovative, better quality products entering the market in response to these needs.
Consumers of color still spend a great deal more on general market HBC products than they do on targeted ones, which means that EHBC marketers have a unique opportunity to dramatically expand their reach.
oaktonhokie wrote:We'll have to wait and see if it's bad business.
Black people will REALLY care about this. They will REALLY support it.
White people are not allowed to be offended and after about thirty seconds of "WTF..." won't care.
It's stupid, it's divisive, it's anti cop.
It's part of the socialist agenda. So...?
This was probably done by P&G's President for diversity and inclusion. He/she/it wanted to be relevant. So the price P&G had to pay to show its respect for diversity was several million dollars to produce this garbage run it on tv.
And the industry will give them an award...i'll betcha...and their president for diversity and inclusion will get a little trophy at the next advertisers' awards ceremony.
And the beat goes on....
it all hinges on what percentage of P&G products are accepted by BET cards.
You guys think that cleaning, hygiene, and baby products are minority products? OK....
1/3 of their sales are beauty and grooming products.
Good point. You can add beauty and grooming products to the list of products you think are minority products!
You guys are conflating products with brands
Soul Glo definitely deserved a spot in this thread.
And I'm not conflating them. P&G brands are not generally race-centric. Tide, Gillette, Pampers, Bounty, Charmin, Crest, Duracell, Downy? I'm sure they have some products and brands for specifc races, but in general, no.
HokieFanDC wrote:
And I'm not conflating them. P&G brands are not generally race-centric. Tide, Gillette, Pampers, Bounty, Charmin, Crest, Duracell, Downy? I'm sure they have some products and brands for specifc races, but in general, no.
You're going to have to decide whether P&G knows their demo....or are shirty at marketing.
awesome guy wrote:
You guys think that cleaning, hygiene, and baby products are minority products? OK....
1/3 of their sales are beauty and grooming products.
Good point. You can add beauty and grooming products to the list of products you think are minority products!
You guys are conflating products with brands
Soul Glo definitely deserved a spot in this thread.
And I'm not conflating them. P&G brands are not generally race-centric. Tide, Gillette, Pampers, Bounty, Charmin, Crest, Duracell, Downy? I'm sure they have some products and brands for specifc races, but in general, no.
I'd be shocked if blacks used Ivory. There's often a racial component that isn't obvious, like blacks smoking Newports and not Marlboro.
HokieFanDC wrote:
And I'm not conflating them. P&G brands are not generally race-centric. Tide, Gillette, Pampers, Bounty, Charmin, Crest, Duracell, Downy? I'm sure they have some products and brands for specifc races, but in general, no.
You're going to have to decide whether P&G knows their demo....or are shirty at marketing.
Or....maybe P&G has a huge marketing outreach, and that video is a tiny piece of it.
HokieFanDC wrote:
And I'm not conflating them. P&G brands are not generally race-centric. Tide, Gillette, Pampers, Bounty, Charmin, Crest, Duracell, Downy? I'm sure they have some products and brands for specifc races, but in general, no.
You're going to have to decide whether P&G knows their demo....or are shirty at marketing.
Or....maybe P&G has a huge marketing outreach, and that video is a tiny piece of it.
How tiny is it now? The video is viral. Either their research shows a large majority of their customer base are black (doubt it), or they released this ad for an important demographic (>> "tiny") thinking that other groups wouldn't care. I think the latter is more likely and while the effects have yet to be seen, I think they overplayed their hand pandering to this demo.
