Interesting take on Coke using racists to their advantage

[ip_law-hokie]

http://www.theguardian.com/commentisfre ... autiful-ad

Summary:

It's easy to laugh at conservative bigotry and historical ignorance. The United States has always been a multi-lingual country. English itself was an import from colonizers. Spanish has long been the predominant language in many parts of the United States, and many Spanish-speaking folks became Americans because the borders moved, not because they did. Most Americans today are the descendants of immigrants who certainly did not speak the languages native to the piece of land on which we now reside. And when you see someone get mad at multi-lingualism, it's obvious you're watching a racist fly their flag.

Coca-Cola knew exactly what it was doing with this commercial. It knew it would inflame white conservatives, but, more importantly, it knew the commercial would align Coke with Latinos and other quickly-growing groups in the United States. So Coke expands its market share and promotes its product while endorsing a vision of a diverse, multi-cultural America. What's the harm?

Unfortunately, the harm lands squarely on the bodies of kids and families with few resources. Educated, affluent white Americans are drinking less soda than they were a few years ago, and soft drink makers now rely largely on "heavy users" – those who drink several sodas every day – to keep their businesses booming.

[nolanvt]

http://www.theguardian.com/commentisfre ... autiful-ad

Summary:

It's easy to laugh at conservative bigotry and historical ignorance. The United States has always been a multi-lingual country. English itself was an import from colonizers. Spanish has long been the predominant language in many parts of the United States, and many Spanish-speaking folks became Americans because the borders moved, not because they did. Most Americans today are the descendants of immigrants who certainly did not speak the languages native to the piece of land on which we now reside. And when you see someone get mad at multi-lingualism, it's obvious you're watching a racist fly their flag.

Coca-Cola knew exactly what it was doing with this commercial. It knew it would inflame white conservatives, but, more importantly, it knew the commercial would align Coke with Latinos and other quickly-growing groups in the United States. So Coke expands its market share and promotes its product while endorsing a vision of a diverse, multi-cultural America. What's the harm?

Unfortunately, the harm lands squarely on the bodies of kids and families with few resources. Educated, affluent white Americans are drinking less soda than they were a few years ago, and soft drink makers now rely largely on "heavy users" – those who drink several sodas every day – to keep their businesses booming.

Can't wait until such conservatives boycott Coke for Pepsi products...

http://www.afa.net/Detail.aspx?id=2147484052

http://www.hrc.org/blog/entry/pepsicos- ... ts-praises

[ip_law-hokie]

Tough times for racist conservatives for sure. Bless their little hearts.

http://www.theguardian.com/commentisfre ... autiful-ad

Summary:

It's easy to laugh at conservative bigotry and historical ignorance. The United States has always been a multi-lingual country. English itself was an import from colonizers. Spanish has long been the predominant language in many parts of the United States, and many Spanish-speaking folks became Americans because the borders moved, not because they did. Most Americans today are the descendants of immigrants who certainly did not speak the languages native to the piece of land on which we now reside. And when you see someone get mad at multi-lingualism, it's obvious you're watching a racist fly their flag.

Coca-Cola knew exactly what it was doing with this commercial. It knew it would inflame white conservatives, but, more importantly, it knew the commercial would align Coke with Latinos and other quickly-growing groups in the United States. So Coke expands its market share and promotes its product while endorsing a vision of a diverse, multi-cultural America. What's the harm?

Unfortunately, the harm lands squarely on the bodies of kids and families with few resources. Educated, affluent white Americans are drinking less soda than they were a few years ago, and soft drink makers now rely largely on "heavy users" – those who drink several sodas every day – to keep their businesses booming.

Can't wait until such conservatives boycott Coke for Pepsi products...

http://www.afa.net/Detail.aspx?id=2147484052

http://www.hrc.org/blog/entry/pepsicos- ... ts-praises

[oaktonhokie]

Geeeesch. I feel she may be overthinking this ad.....just a touch.

And with all the sanctimony and self righteousness, self appointed, self anointed, moral guardian, she says,

"But perhaps those of us who care about inequality and racism should be angry, too."

Typical.

[ip_law-hokie]

Geeeesch. I feel she may be overthinking this ad.....just a touch.

And with all the sanctimony and self righteousness, self appointed, self anointed, moral guardian, she says,

"But perhaps those of us who care about inequality and racism should be angry, too."

Typical.

I'm not usre that the author is. Certainly Coke knows the demographics of its growth. And they certainly could envision that this ad would piss of thin-skinned victims (social conservatives).

I think he/she raises a good point.

[oaktonhokie]

I cannot imagine that ip. Any company that gets political is asking for trouble.

And to intentionally annoy and turn of the biggest segment of the population to ingratiate itself with the fastest growing segment is REALLY stupid.

I don't think coke is REALLY stupid.

Unless they have decided to be social crusaders instead of product marketers, that theory just seems silly.

Geeeesch. I feel she may be overthinking this ad.....just a touch.

And with all the sanctimony and self righteousness, self appointed, self anointed, moral guardian, she says,

"But perhaps those of us who care about inequality and racism should be angry, too."

Typical.

I'm not usre that the author is. Certainly Coke knows the demographics of its growth. And they certainly could envision that this ad would piss of thin-skinned victims (social conservatives).

I think he/she raises a good point.

[awesome guy]

Geeeesch. I feel she may be overthinking this ad.....just a touch.

And with all the sanctimony and self righteousness, self appointed, self anointed, moral guardian, she says,

"But perhaps those of us who care about inequality and racism should be angry, too."

Typical.

I'm not usre that the author is. Certainly Coke knows the demographics of its growth. And they certainly could envision that this ad would piss of thin-skinned victims (social conservatives).

I think he/she raises a good point.

Right, social conservatives are the health conscious, soda avoiding demographic. Liberals are the soda consuming, needing a fix demographic. That's what you're saying, right?

[hokie80]

http://www.theguardian.com/commentisfre ... autiful-ad

Summary:

It's easy to laugh at conservative bigotry and historical ignorance. The United States has always been a multi-lingual country. English itself was an import from colonizers. Spanish has long been the predominant language in many parts of the United States, and many Spanish-speaking folks became Americans because the borders moved, not because they did. Most Americans today are the descendants of immigrants who certainly did not speak the languages native to the piece of land on which we now reside. And when you see someone get mad at multi-lingualism, it's obvious you're watching a racist fly their flag.

Coca-Cola knew exactly what it was doing with this commercial. It knew it would inflame white conservatives, but, more importantly, it knew the commercial would align Coke with Latinos and other quickly-growing groups in the United States. So Coke expands its market share and promotes its product while endorsing a vision of a diverse, multi-cultural America. What's the harm?

Unfortunately, the harm lands squarely on the bodies of kids and families with few resources. Educated, affluent white Americans are drinking less soda than they were a few years ago, and soft drink makers now rely largely on "heavy users" – those who drink several sodas every day – to keep their businesses booming.

I'm really not sure why anyone would be upset about it in the first place.

That said, let's not pretend that only conservatives act as victimes:

"War on Women"
Constantly calling someone a racist.
"Anti-Gay", "Homophobic", etc.

The left has thrived on creating a victim mentality in this county. To suggest otherwise is "Obama-like" in terms of stating "truths".

[USN_Hokie]

The United States has always been a multi-lingual country. English itself was an import from colonizers. Spanish has long been the predominant language in many parts of the United States, and many Spanish-speaking folks became Americans because the borders moved, not because they did. Most Americans today are the descendants of immigrants who certainly did not speak the languages native to the piece of land on which we now reside. And when you see someone get mad at multi-lingualism, it's obvious you're watching a racist fly their flag.

I always enjoy a good explanation of the obvious - people in the US didn't speak English until the English got here? No......way. My ancestors going back the primordial ooze didn't all speak English? Groundbreaking.

This is what we call quality journalism. I do find it humorous that this was published in the UK - a country with far weaker speech rights than our own. Maybe the limeys reading it should be careful not to inhale too much of the smug cloud.

[Major Kong]

All of this angst over Coca Cola running an ad with the intention of buying a Coke...I don't grok.

Meanwhile Coke stock prices are up a bit.

Lastly a friend of my our's told us she was upset over the Coke ad and wouldn't drink Coke again, she'll switch to Sprite.

[hokie80]

All of this angst over Coca Cola running an ad with the intention of buying a Coke...I don't grok.

Meanwhile Coke stock prices are up a bit.

Lastly a friend of my our's told us she was upset over the Coke ad and wouldn't drink Coke again, she'll switch to Sprite.

LOL

[ip_law-hokie]

As the article stated, latinos and the lower economic classes are the largest consumers of Coke. As you know, not all high income earners are conservatives.

Geeeesch. I feel she may be overthinking this ad.....just a touch.

And with all the sanctimony and self righteousness, self appointed, self anointed, moral guardian, she says,

"But perhaps those of us who care about inequality and racism should be angry, too."

Typical.

I'm not usre that the author is. Certainly Coke knows the demographics of its growth. And they certainly could envision that this ad would piss of thin-skinned victims (social conservatives).

I think he/she raises a good point.

Right, social conservatives are the health conscious, soda avoiding demographic. Liberals are the soda consuming, needing a fix demographic. That's what you're saying, right?

[SuwaneeTim820]

Tough times for racist conservatives for sure. Bless their little hearts.

Not to mention people down here already refer to all soda as "coke" anyway.

[ip_law-hokie]

The United States has always been a multi-lingual country. English itself was an import from colonizers. Spanish has long been the predominant language in many parts of the United States, and many Spanish-speaking folks became Americans because the borders moved, not because they did. Most Americans today are the descendants of immigrants who certainly did not speak the languages native to the piece of land on which we now reside. And when you see someone get mad at multi-lingualism, it's obvious you're watching a racist fly their flag.

I always enjoy a good explanation of the obvious - people in the US didn't speak English until the English got here? No......way. My ancestors going back the primordial ooze didn't all speak English? Groundbreaking.

This is what we call quality journalism. I do find it humorous that this was published in the UK - a country with far weaker speech rights than our own. Maybe the limeys reading it should be careful not to inhale too much of the smug cloud.

IIWII. Sometimes, you are just on the wrong side of history.

[awesome guy]

As the article stated, latinos and the lower economic classes are the largest consumers of Coke. As you know, not all high income earners are conservatives.

Geeeesch. I feel she may be overthinking this ad.....just a touch.

And with all the sanctimony and self righteousness, self appointed, self anointed, moral guardian, she says,

"But perhaps those of us who care about inequality and racism should be angry, too."

Typical.

I'm not usre that the author is. Certainly Coke knows the demographics of its growth. And they certainly could envision that this ad would piss of thin-skinned victims (social conservatives).

I think he/she raises a good point.

Right, social conservatives are the health conscious, soda avoiding demographic. Liberals are the soda consuming, needing a fix demographic. That's what you're saying, right?

And as you say, distancing themselves from the health conscious social conservatives which flies in the face of your normal trolling of them being obese.

[ip_law-hokie]

Social conservatives, as opposed to economic conservatives, tend to be white trash.

As the article stated, latinos and the lower economic classes are the largest consumers of Coke. As you know, not all high income earners are conservatives.

Geeeesch. I feel she may be overthinking this ad.....just a touch.

And with all the sanctimony and self righteousness, self appointed, self anointed, moral guardian, she says,

"But perhaps those of us who care about inequality and racism should be angry, too."

Typical.

I'm not usre that the author is. Certainly Coke knows the demographics of its growth. And they certainly could envision that this ad would piss of thin-skinned victims (social conservatives).

I think he/she raises a good point.

Right, social conservatives are the health conscious, soda avoiding demographic. Liberals are the soda consuming, needing a fix demographic. That's what you're saying, right?

And as you say, distancing themselves from the health conscious social conservatives which flies in the face of your normal trolling of them being obese.

[Jack Galt]

http://www.theguardian.com/commentisfre ... autiful-ad

Summary:

It's easy to laugh at conservative bigotry and historical ignorance. The United States has always been a multi-lingual country. English itself was an import from colonizers. Spanish has long been the predominant language in many parts of the United States, and many Spanish-speaking folks became Americans because the borders moved, not because they did. Most Americans today are the descendants of immigrants who certainly did not speak the languages native to the piece of land on which we now reside. And when you see someone get mad at multi-lingualism, it's obvious you're watching a racist fly their flag.

Coca-Cola knew exactly what it was doing with this commercial. It knew it would inflame white conservatives, but, more importantly, it knew the commercial would align Coke with Latinos and other quickly-growing groups in the United States. So Coke expands its market share and promotes its product while endorsing a vision of a diverse, multi-cultural America. What's the harm?

Unfortunately, the harm lands squarely on the bodies of kids and families with few resources. Educated, affluent white Americans are drinking less soda than they were a few years ago, and soft drink makers now rely largely on "heavy users" – those who drink several sodas every day – to keep their businesses booming.

And I thought they were just trying to get New Yawkers to turn on Bloomy and his "anti-soda" campaign!

[awesome guy]

Social conservatives, as opposed to economic conservatives, tend to be white trash.

As the article stated, latinos and the lower economic classes are the largest consumers of Coke. As you know, not all high income earners are conservatives.

Geeeesch. I feel she may be overthinking this ad.....just a touch.

And with all the sanctimony and self righteousness, self appointed, self anointed, moral guardian, she says,

"But perhaps those of us who care about inequality and racism should be angry, too."

Typical.

I'm not usre that the author is. Certainly Coke knows the demographics of its growth. And they certainly could envision that this ad would piss of thin-skinned victims (social conservatives).

I think he/she raises a good point.

Right, social conservatives are the health conscious, soda avoiding demographic. Liberals are the soda consuming, needing a fix demographic. That's what you're saying, right?

And as you say, distancing themselves from the health conscious social conservatives which flies in the face of your normal trolling of them being obese.

Health conscious white trash? I guess the real answer is they're whatever you want them to be for your rambling du jour.

[ip_law-hokie]

IIWII. Racism and xenophobia are big in the trailer parks.

[awesome guy]

IIWII. Racism and xenophobia are big in the trailer parks.

Stupidity reigns supreme in the Big Apple(it's big for all the soda consumption)

[ip_law-hokie]

IIWII. Racism and xenophobia are big in the trailer parks.

Stupidity reigns supreme in the Big Apple(it's big for all the soda consumption)

OK.

[hokie80]

IIWII. Racism and xenophobia are big in the trailer parks.

Lots of Hispanics live in trailer parks.

[ip_law-hokie]

IIWII. Racism and xenophobia are big in the trailer parks.

Lots of Hispanics live in trailer parks.

as do lots of white trash.

[awesome guy]

IIWII. Racism and xenophobia are big in the trailer parks.

Stupidity reigns supreme in the Big Apple(it's big for all the soda consumption)

OK.

it's not ok, you shouldn't box yourself in like that.

[awesome guy]

IIWII. Racism and xenophobia are big in the trailer parks.

Lots of Hispanics live in trailer parks.

as do lots of white trash.

help us understand you. Are you an a-hole from thinking it's funny, like those who think sarcasm is a license to be a jerk and believe they're being humorous when people just notice them being an a-hole. Or is it practice for communicating with the locals? NJ and NYC take being an a-hole very seriously, they're masters of this art and are always honing their skill. Are you trying to get in some practice as to not be perceived as weak? They have a lot more practice at it, I can see why you would invest so much energy in catching up.